The Global Fashion Awards is an event organised by the WGSN that announced the names of the nominees last 21st of June.
More than 200 people gathered together at St Martins Lane Hotel in London where the categories and the shortlist of potential winners was made public. Some of the nominated categories are defined with titles such as “Outstanding New Store”, “Most Sustainable Brand or Retailer” or “Outstanding Consumer Experience”.
The gala will be held on the 20th of October at Gotham Hall, New York, where the panel of judges including Dolly Jones (editor of Vogue.co.uk), Simon Kneen (Creative Director of Banana Republic) and Averyl Oates will be in charge of deciding who are the happy winners of the Global Fashion Awards 2011.
Pikolinos has been nominated in the “Most Sustainable Brand or Retailer” category as a result of its Maasai Project. This is an alternative and sustainable trade project that helps to guarantee the quality of life of this community, which is in danger of extinction, by giving thousands of women work. It’s based on a collection of ethnic shoes and bags and of the profits made from the sale of these items go towards development projects in the Maasai Mara in Kenya. In 2010 a school for 400 children was opened and soon an old people’s home and hospital are going to be built thanks to this initiative.
The following companies have been nominated in the “Most Sustainable Brand or Retailer”category:
• Christopher Raeburn
• Levi Strauss & Co
• Marks & Spencer
• Pikolinos
• Naya Shoes, Brown Shoe Co
• Pachacuti
• People tree
• Prophetik
• Sobral USA
• Stewart + Brown
We are extremely proud of this good news and we would like to congratulate other Spanish brands that are on the shortlist: Mango, Desigual and Santa Eulalia. Well done and good luck to you all, see you in Gotham Hall!
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