With only a few days to go before the WGSN Global Fashion Awards gala ceremony, at Pikolinos we’re getting ready for the great event.
The 20th of October will be a very special day for fashion as the second edition of the WGSN Global Fashion Awards is going to be held in New York. The event will take place in New York’s prestigious Gotham Hall and it will be attended by talented designers and big names from the fashion world that will walk down the red carpet in their finest creations.
Pikolinos has been nominated in the Most Sustainable Brand or Retailer Category for its sustainable development project with the Kenyan Maasai community. A project that continues to make progress with the new Summer 2012 collection of sandals decorated with the typical Maasai handmade trimmings.
Pikolinos is honoured to have been nominated for such a noble project that doesn’t only reinforce our group’s philosophy but also satisfies us personally as individuals. The United Nations Organisation has declared the Maasai tribe as being in danger of extinction and this project has enabled women from this community to actually work in the Maasai Mara, and by doing so, they benefit from fair trade that doesn’t alter their life style. Pikolinos will donate all the profits made from the sales of this collection (the third consecutive collection since Summer 2010) to the Maasai Community.
We are very proud of the Maasai project and it shows us once again how such different cultures from around the world can still help each other. Being nominated in the WGSN Global Fashion Awards for this initiative consolidates us as a Brand and inspires us as people because it proves that all our efforts are really worthwhile.
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