Tonight Pikolinos will attend the WGSN Global Fashion Awards gala at New York’s Gotham Hall. It is represented by Juan Perán, (President of the Pikolinos Group) Juan Manuel Perán, (Executive Vice President), William Kikanae Pere (Leader of the Maasai community), Rosa Escandell (President of Adcam) among others. Eugenia Silva, the international model, will also be at this event as she is the project’s ambassador and image for the Summer 2012 campaign.
Before the Gala, first thing in the morning, breakfast will be served whilst the project and the Summer 2012 Collection is presented to the North American Media.
Then in the evening we’ll be crossing our fingers and hoping that this project, which has got Pikolinos nominated in the Most Sustainable Brand or Retailer category, is chosen as the winner and that, by doing so, the Maasai women can earn their place in society and promote their children’s education. Thanks to this project, they are starting to have an essential role in supporting their community, which was something quite uncommon in Africa up to now.
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