Logbook: Pikolinos in the USA

We’ve just got back from our own particular tour around the United States, five days full of great moments and small steps for all of us that are part of the Pikolinos brand. As soon as we’ve been updated on our daily tasks (the world doesn’t stop just because we’re not in the office!) and we’ve recovered from the jet lag, we‘re going to tell you all about our trip to New York and Florida.

The press conference on the Maasai project in NY was very well received. We were able to share our ideas and opinions with different members of the media (American and international) and also with fashion bloggers. The meeting took place in a Spanish restaurant located in Manhattan (Bar Basque in 6th Avenue), where we presented the new Summer 2012 Maasai collection in fantastic surroundings: A glass-enclosed terrace area from which we could see a moving video about the project that was projected on the building in front. Almost all the members of the Perán family were there on this very special day, along with William Kikanae, the Maasai leader, Rosa Escandell, head of the Association for Development, Alternative Commerce and Micro-credits, ADCAM, and Eugenia Silva, model and the project’s ambassador. We hope that this is the first step towards this project’s success in the USA!

In the evening, we went to the spectacular WGSN Global Fashion Awards Gala in Gotham Hall, a real red carpet and limousine event! It was definitely Swarovski (the event’s sponsor) that put the icing on the cake that evening by dazzling the whole gala with its famous sparkling designs. We got here on the short-list in the most sustainable Brand category, although it was the clothing firm Stewart+Brown that finally walked away with the prize for its dedication to being environmentally friendly and sustainable fashion, congratulations! All of us at Pikolinos feel very lucky to be the runners-up in the most prestigious fashion awards and we will continue working on the development of the Maasai community.

The following day we travelled to Naples (Florida), where we discovered what the first Pikolinos store ever in the USA would soon be like. Even though the inauguration is scheduled for the end of November we still took the opportunity to present the Maasai project together with our Natural Comfort. We went as far as Miami to say hello to our colleagues at the logistics centre who are the service providers for the whole American continent.

We’ll continue with our adventures very shortly, plans for another trip to Kenya are already underway in which there will be many special moments too. See you around!