On the 18th of April, Pikolinos presented the Maasai Collection 2012 at the VAOVA establishment in Madrid, the line of shoes is part of the corporate social responsibility initiative run by the company from Alicante in the heart of the African Savannah.
Eugenia Silva, patron of the Maasai Project, was in charge of presenting the collection and she was accompanied by William Kikanae Ole Pere, leader of the tribe. William emphasized the fact that “thanks to this project his dream of improving the quality of life of the Maasai people had indeed come true”.
Accordingly, the top model stressed the importance of buying sandals from the Maasai collection “it’s much more than fashion, it is a social deed that helps over 1500 families in Kenya and Tanzania, because all the profits made from sales of this campaign go to this community”.
A trip to the heart of the Savannah
All this humanitarian work has a very special plus to it for anyone who decides to buy sandals from this season’s Maasai collection. The firm has organised a photographic contest and the prize-winner, who manages to capture the best of the colourful sandals, will be awarded a trip to Kenya for two.
With Pikolinos Maasai, another world is indeed possible.
5 comments
envié via facebook un mensaje y una foto de mis Pikolinos, los compré hace 5 años en Madrid, y son los zapatos mas comodos del mundo. Se estan haciendo viejos y quiero otros, si no iguales, algo similar
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