Everything is ready in New York City for the 7th edition of the Spanish Soho Mile that will take place today May 30th at 6:00 p.m. William Kikanae Ole Pere, leader of Maasai Community will be at 101 Crosby Street (Pikolinos’ meeting point) with Olivia Palermo who is the new ambassador of our Maasai 2013 project.
The Spain–U.S. Chamber of Commerce created the Mile in 2006 to enhance the image and build a stronger “Fashion from Spain” brand. This event celebrates once a year the best fashion, footwear and jewelry from Spain. Guests enjoy not only the finest fashion but also delicious tapas, great drinks, live entertainment and exclusive sales.
Follow the Red Dress is the campaign developed for the seventh edition of the Mile.
The 2012 Mile will be dressed again in red, a color traditionally associated with the rich Spanish Culture and History and, this year, for the first time, Pikolinos will be there showing it’s maasai collection.
Join us this afternoom, meet William, Olivia Palermo and have a look at our Maasai Collection.
You’ll be Welcome!